What your Odoo already knows
Short posts on what Odoo sales data reveals when someone actually reads it. Real numbers, method explained.
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5 signs your Odoo is hiding customers from you
Odoo keeps everything but only shows what you ask for. Five situations where the number is in your database and nobody is looking at it.
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Odoo Standard, Custom or Odoo.sh: which one gives API access?
Only Odoo Online’s Custom plan opens the external API. What that means for plugging a tool into your data, and where the key is.
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Only 63% of customers place a second order
On a distributor’s Odoo, 37% of customers never come back. Once at three orders, 83% place a fourth. Where the loss happens, and what to do about it.
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Two thirds of the Odoo pipeline were abandoned quotes
4,317 quotes open for more than a year, 19.8 million euros, 65% of the displayed pipeline. Why Odoo never closes them, and how to clean up without breaking anything.
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New: "few brands for its size"
A new recommendation spots big accounts buying far fewer brands than customers their size, and names the brands their peers buy.
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What is customer churn, and how to see it in Odoo
Churn is the customer who leaves. In B2B they rarely leave at once: they buy half as much. Definition, calculation, and what it looks like on a real Odoo.
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LTV (customer lifetime value): definition and calculation from Odoo
LTV is what a customer has brought you since their first order. On a real Odoo: median 3,200 €, mean 26,000 €, and 10% of customers making 74% of revenue.
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What is an ICP (ideal customer profile) and how to build it from your own sales
An ICP is not an opinion, it is a measurement: the traits over-represented among your best customers. A five-step method, with figures from a real Odoo.
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Cross-sell and upsell: the difference, with Odoo examples
Cross-sell: a category the customer does not buy yet. Upsell: a category they already buy, but less than their peers. Two different calculations, on a real Odoo.